Toby Meadows is a leading industry consultant and lecturer at the London College of Fashion. He is also the director of the London-based women’s wear label “Belle & Bunty” which is patronized by such celebrities as Victoria Beckham and Lindsay Lohan. He also runs and is the founder of “Three’s Company Creative Consultancy” is his creation and is staffed by fashion experts who provide creative and business services throughout the fashion industry. His work is the perfect blueprint with easy to follow instructions and guidelines for learning the inside and out of building a fashion business.
The book starts with a general introduction into the magnificent world of fashion. It covers important issues such as how to organize, manufacture and produce your own clothing line. You will learn how to delve into trends, manage your own label’s image, and target the market the right way. You will learn how to utilize marketing and Public Relations (PR) to promote your fashion business.
“How to Set Up & Run A Fashion Label” will also help you decide whether to set up your business from your home or rent out a workshop. It will discuss what type of legal business structure you should put in place. Learn how to stay on top of your finances wisely.
Each chapter will offer a case study covering brands such as Christopher Raeburn, who stands by sustainable fashion and Anne Fontaine who started her own shirt business in her early twenties and has been climbing ever since.
Not only will this book answer all your critical questions, but will be your own map for navigating all aspects of the fashion industry. As this book covers an enormous range of topics that are quite broad, many readers will find it necessary to further investigate various subjects. Toby offers excellent recommendations for resources and further reading.
Both first and second editions of “How to Set Up and Run a Fashion Label” have been translated into 6 languages. The second edition is even more advanced and completely up to date for this ever changing world of social networking. You will be given excellent advice about grabbing your customers’ attention through the internet.
This book is an extremely useful tool that you will reference back to time and time again. This is not a textbook or a glossy coffee table book filled with rich images. When you need to go back over a particular section, this is the book to go back to! It is so incredibly easy to understand and follow by providing key points at the end of each chapter. The graphics and lists are very easy to comprehend and the entire layout is fresh and modern.
There are many publications on the market discussing how to set up a business and be a successful entrepreneur. There are very few that are as precise regarding the fashion industry in this day and age. Fashion is an incredible, very unique industry that can be very challenging even with extensive knowledge.
This book is not only helpful but is essential for all who are about to venture into the exciting world of fashion and make their own mark.